“Many a small thing has been made large by the right kind of advertising.”
Mark Twain
Quantity is not always better in planning social media strategy. Marketers often end up at a cross-road where they are not able to figure out what went wrong with their campaign. Oftentimes, after some brainstorming, these businesses realize that they have comitted a few fundamental mistakes.
After looking at several campaigns, I figured out that there are three common pitfalls that most marketers get trapped in:
1) Marketing first Product second: Quality offering should be the precursor to marketing efforts not the reverse
“Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that.” – Scott Monty, Ford Social-Media Chief
2) Superficial: Behave like human not machine. Your fans are there to talk to you and not for a monologue
“You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” – David Hauser, Co-founder, Grasshopper Monitor your activities and be part of the overall fan community
3) Don’t over do it: You cannot force anything on to your customers.Your only focus should be on the pull not on creating noise… “Engage rather than sell… Work as a co-creator, not a marketer.” – Tom H. C. Anderson, Market Researcher
Marketers should be flexible and go with the flow. Check what WebvertiseIT! has to offer and let your biz/org shine! :-)
