On March 30, 2012, all Facebook fan pages will be switched over to the new timeline. The new rules of engagement are imminent. Recently, there has been much talk and controversy regarding the new timeline for Facebook fan pages. The coming weeks are a good time to prepare for this major transition. Below are some facts, tips and suggestions to guide you through yet another major change that will allow people to use all the new features to maintain their brands and success. Click here to read full article…
“Marketing is the process of persuading others that what you have is what they’ ve always wanted.” ~ Michael Stelzner
Just because you have You Tube or other videos streaming on the net, does not mean that people will continue to flock and view your content after the initial thrill is gone. With just a bit of effort, you can bring videos back to life with more views. According to Social Media Examiner, by implementing the following fab five simple marketing steps below, you will be able to breathe life back into your existing videos and dredge them up from the digital crypt while enhancing SEO at the same time….
#1 Action-Step: Identify Your Keywords
Reworking keywords is the best place to start when working with your existing videos.
Using Google’s Keyword Research Tool, you can quickly uncover the exact questions, topics and issues your buyers are searching for, and you can market your videos accordingly.
Let’s start by picking just one of your videos. Did you use a highly searched keyword in the title and description? If not, add it to the beginning of your video’s title, your description and your tags. It’s OK to change your video title information at any time if the video has not been “pulling its weight.”
Once you’re logged into YouTube, simply click the “Edit” button above your video and you can change, tweak and improve your video information in seconds!
This video is ranked #1 on YouTube for “Video Salesletter.” The keyword is in the title AND description.
Do this properly, and your video will start to get ranked at the top of YouTube and Google for your keyword. And this will obviously result in more targeted views!
#2 Action-Step: 3x Call to Action
If your video does not tell people what to do or where to go after the video ends, your viewers are simply going to move on and forget about you completely. You need totell people precisely what to do next and exactly how to do it.
Here are three ways you can add a call to action to each of your existing videos to convert each view into highly targeted traffic.
Use the Call-to-Action Overlay: This powerful, fully customized banner ad allows you to direct viewers straight to your site by clicking on the button right inside your video. It takes a few minutes to set this up, but it’s totally worth the extra effort!
The call-to-action overlay. To add YouTube’s call-to-action overlay to all of your videos, sign up here.
Put your domain in the description: Don’t forget to add your domain name (with the “http://”) at the beginning of your description. It is simply another place people can click to go directly to your website.
Notice the full domain name is at the beginning of the video description.
To add your URL, simply click the “Edit Video” button at the top of your video’s page once you’re logged into your account.
Add Annotations: Annotations can be extremely beneficial if used properly. They take about 30 seconds to create, and can do wonders for your videos. You can’t turn annotations into clickable links that direct visitors to your website, but you can get people to subscribe, like your video or watch the next one in your playlist.
Use annotations to direct viewers to your next video.
Adding annotations is fun, easy and very powerful. Once you’re logged into your YouTube account, simply click the “Edit Annotations” button directly above your video.
#3 Action-Step: Upload Your Transcript
99% of video marketers simply fail to do this enhancing strategy! Head on over to Fiverr.com or pay 12-year-old Billy down the street to write out a complete transcription of your video and save it as a .txt file.
Then, upload the transcript to YouTube so they can sync it with your video. Once you’re logged into your YouTube account, click the “Edit Captions” button directly above your video and follow YouTube’s instructions for uploading.
Using magical software, YouTube will now index every single word of your transcript (your video’s dialog) and incorporate it into its search algorithms. You’ve just put your video SEO (search engine optimization) on steroids!
Uploading your transcript is as simple as selecting the .txt file and uploading it to YouTube.
Most people will never upload a transcript, and YouTube is forced to determine what a video’s topic is based solely on the video’s headline and description. You’ll have the upper hand with a complete transcript of your entire video!
#4 Action-Step: Get Backlinks
Anyone who has ever had experience with SEO knows that Google loves backlinks to your website. This same concept applies to YouTube and ranking your videos at the top of search results.
Whether you hire someone to do this for you, use a service or do it yourself, adding a few backlinks or inbound links to your video AND your channel URL will make a considerable difference in where your videos will rank, and ultimately how many views you’ll receive.
Getting to the #1 spot in YouTube search results can make a difference of several thousand views!
#5 Action Step: Promote the Video
Once you’ve completed all of the steps above, it’s time to go back to your sphere of influence and share your updated video with your friends and followers.
Embedding videos on blogs and sharing the blog post with email subscribers and social media followers is very effective.
Remember to share your videos on Facebook, Twitter and Google+.
Make sure to include a simple call to action and ask your friends and fans to share the video with their friends for that extra boost. This is the easiest step, but if you want more views, sometimes you’ve just got to ask!
At the end of the day, the time, effort and energy you put into creating an incredible “video of value” is far more extensive than sending out a quick tweet or updating your Facebook profile.
Your video marketing efforts should never be in vain, and if you spend a little time on the “video aftermath” (everything you need to do AFTER your video is on YouTube), you’ll begin to see your video work for you for a long time to come!
Take the time to revamp all of your existing videos using these five simple action-steps. As long as you have created a “video of value” that is worth seeing and worth sharing, the views will happen!
In the ubiquitous realm of social media, especially, Facebook – how does one strive to get noticed in the massive information shuffle? Below is a guide to help you achieve better visibility results with the time allocated on Facebook. Facebook defines ‘EdgeRank’ as a mathematical equation: Comparing a multitude of Facebook Page Insights. Visibli, TechCrunch and Buddy Media have conducted some interesting research regarding increasing your rank/popularity on the world’s largest digital platform.
Facebook analyzes everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking ( EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top Stories” feeds. Objects with a low EdgeRank will not.
An object’s EdgeRank is based on three factors: affinity or the relationship between the creator and user, weight ( type of content with likes, comments, etc.) and time decay. Add these three factors together using a formula that only Facebook truly knows and you’ve got your facebook EdgeRank score.
Strategies to increase your Facebook edgerank score
What exactly is going to cause your fans to engage more with posted content?
Where is Your Content Seen?
1- Your Fan Page Wall.
2- The News Feed of Your Fans
3- Social Plugins (e.g. Like Box)
4- Other Plugins (e.g. Wibiya Toolbar)
Types of Content There are various object Types:
1- Photos. Tend to get heavier EdgeRank weight.
4- Status updates.
6- Apps. Updates through apps get lesser EdgeRank weight, more about this later.
How to increase the Facebook edgerank effectiveness score of updates….
1- Length of Posts
The longer your posts, the lower the engagement rate. The more verbose you are, the less people have time to read your stuff. A study by Buddy Media showed that posts under 80 characters or less increase engagement. They actually get 27% higher engagement.
Study by BuddyMedia
2- Use Long URLS
There is definitely logic behind this tactic. It is really more conducive to use long URLs. You can avoid link shorteners like bit.ly and tiny.url. In addition, a subsequent study from Buddy Media shows that three times higher engagement rates exist for posts that use a full-length URL.
Study by BuddyMedia
The reason is the ‘trust ‘ factor. People want to know the source as they are so wary of all these links. Spam is everywhere, like “See who’s checked your profile” It is just crazy to see the numerous spam links that are going viral these days. Hence, people are a bit skeptical of clicking on links. However, when you post the full-length URL and users can immediately see where they’re clicking, a trust factor is created.
3- Post in High-Traffic time
What you should know is that you don’t necessarily want to emulate the exact strategy or best practice of another business or brand because it might be totally different for your audience. So, you do actually have to experiment. You can certainly scrutinize and study and try different methods and experiment, but ultimately, you are going to manifest e your own successful destiny. Internet Guru, Mari Smith calls it , “high traffic window.”
A recent study by Buddy Media on the different companies in a broad range of industries indicated that posting between 10:00 a.m. and 4:00 p.m. Eastern Standard, which is 7:00 a.m. to 1:00 p.m. Pacific, is the sweet spot. Engagement rates on Thursdays and Fridays are 18% higher than other days of the week, that’s also in Buddy Media’s report. Users should experiment to find the optimum time periods.
Study by BuddyMedia
Furthermore, here is another interesting fact regarding time frames for posting outside of business hours, which many brands and businesses are missing out on this key factor. The fact is that brands that post outside of business hours have a 20% higher engagement rate.
4- Post frequently
The key here is balance. It seems that constant streams of content keep the Facebook edgerank algorithm happy. If you post several times a day, make sure it is unique content each time. Not a good idea to bore your fans. Two to three unique updates per day is an ideal to strive for..
5- Manual vs. Third-Party Apps?
There is much diverse speculation and conversation about this usage currently. Do you remember the weight factor? The second primary component in the EdgeRank. Facebook actually gives less weight to third-party apps. Any content that comes in through a third-party app will get slightly less weight than if you post manually. For example, through NetworkedBlogs, HootSuite, etc. is not literally writing on the Facebook wall. Manual posting will achieve best results.
Most Likes Within 1 Hour 20 Minutes
Study by Visibli
This is another fascinating study by Visibli. Your content on Facebook attention span is definitely limited: (within one hour and 20 minutes will have half the likes) that it’s ever going to receive, (Within two hours and 15 minutes, 60%), ( Within four hours , 70%.), ( Within seven hours, 80%) And, finally ( Within 22 hours, your post has gotten 95% of the likes) it is ever most likely going to receive.
Your updates need to be amazing
One of the changes that Facebook has made was the addition of the blue angle in the top left corner to unmark a top story with more options available in the “dropdown menu” located on the top right of each update. Facebook will make a use for this to know what’s best to show up in users news feeds. The thing is, since users have more control over their news feeds, pages with boring or irrelevant content will have a lower visibility into their fans news feeds. therefore, your content needs to be compelling.
As far as your fan page goes, many people will reach a plateau, then they will say: “I’m doing everything you tell me. I’m posting regularly and I’m engaging with likes and comments, and I’m getting as much activity as I can, but nothing much is happening.” And I will say, “Well, how many fans do you have?” and they will say 50 or 120.
We all have to start somewhere. It is okay. You will find that these scales will tip when you reach about 500 to 1,000 fans. To keep up with the growing Facebook platform, initially, is to gain momentum and promote your Facebook fan page everywhere. Consequently, achieving the ‘edgerank’ for maximum optimization includes keeping the affinity, engagement, weight of content and time decay factors in balance. A good formula for ranking high and being successful on Facebook.
“Many a small thing has been made large by the right kind of advertising.” Mark Twain
Quantity is not always better in planning social media strategy. Marketers often end up at a cross-road where they are not able to figure out what went wrong with their campaign. Oftentimes, after some brainstorming, these businesses realize that they have comitted a few fundamental mistakes.
After looking at several campaigns, I figured out that there are three common pitfalls that most marketers get trapped in:
1) Marketing first Product second: Quality offering should be the precursor to marketing efforts not the reverse
“Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that.” – Scott Monty, Ford Social-Media Chief
2) Superficial: Behave like human not machine. Your fans are there to talk to you and not for a monologue
“You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” – David Hauser, Co-founder, Grasshopper Monitor your activities and be part of the overall fan community
3) Don’t over do it: You cannot force anything on to your customers.Your only focus should be on the pull not on creating noise… “Engage rather than sell… Work as a co-creator, not a marketer.” – Tom H. C. Anderson, Market Researcher
Marketers should be flexible and go with the flow. Check what WebvertiseIT! has to offer and let your biz/org shine! :-)
“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.” – Aliza Sherman
The digital media crystal ball is here to stay with so many apps to choose from and growing. Marketers now have so many choices in creating their winning destiny…
We all hear about campaigns with meager budgets creating a rampage and other well invested strategies/programs taking a tumble. To demystify such polar results, many social media companies including WebvertiseIT! decided to invest in analyzing several successful social media campaigns. During this process it was discovered that the following three ingredients are neded to ensure a campaign’s success:
1) Clear Call To Action: Take your fans to the right path
“Social media cause campaigns are most effective when there’s a simple call-to-action and a creative idea.” – Jones, Alex’s Lemonade Stand Foundation
2) Time your content: Form time and content synergies to match the expectations of fans
“Weekends are much more popular than weekdays for sharing posts” – Dan Zarella, Social Media Consultant
Keep an eye on Google trend results, and follow a calendar to post on a day and time when fans are most active.
3) Engage: Acknowledge, be transparent, and solve problems faced by customers
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, President and CEO, Rewards Network
Initiating open-ended discussions have demonstrated encouraging results.
Marketers should create a social media calendar and use applications such as a ‘Welcome Tab’ to define a clear ‘call-to-action’ campaign for better results.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
After almost forty years in business, the ubiquitous Starbuck’s has chosen to change their popular logo to only the green mermaid without words? This brand confusion seems to originate at the top, where Howard Schultz, Starbucks’ longtime CEO, appears on the one hand to be talking about a new future for the company while simultaneously insisting that the company’s goal remains the same: to be the number one vendor of high-quality coffee in the world.
The new wordless logo will not provide Starbucks or anyone else with any clarity. It can only reduce recognition and the encompassing, vital repetition of its name in the marketplace and in the minds of consumers.
It is reasonable to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. In the end, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Starbuck’s has definitely made these objectives over the past 39 years, so, why change their logo now after massive global success? You decide – Please take the poll: Does Starbuck’s think they are too big to brand - Will their new logo change help or hurt?
After viewing profile pages of many Facebook friends this past week, I was inspired to write this article: Facebook Profile change – good Orchestral Maneuver in the Dark or just Big Chill ‘retro’ My Space reflection… I am really surprised to see that many who are supposed business professionals and/or who coach people about social media strategy have changed their FB profile to the new layout??? This platform is cluttered, contains no visible links and not conducive for re-directing friends to FB ‘fan pages’ and/or websites/blogs??? Buyers beware… Please voice your opinion and vote on this hot topic now….
There has been much chatter lately regarding the popular location-based services, LBS, that have taken the mobile and digital world by storm. Are these tech devices/services a nuisance and annoying or do they have a significant purpose, especially, when used for business marketing strategy? Hopefully, my article will give you some light on this craze that may be going “loco” – you decide… http://bit.ly/c5IBlk
The long-awaited, new monetizing technologies are finally available. An innovative company, Payvment, kicked-off in November, 2009 and now the kinks are being worked out proving it to be a valuable resource for retailers who want to take advantage of the many benefits that Facebook brings to their social media marketing strategy. Other similar services exist, however, taking all aspects into consideration, Payvment seems to be the better, overall. Check out the recent article I wrote and start “pounding the Payvment” to sell unlimited amounts of items with a convenient “shopping” tab on Facebook pages, blogs, etc…. Now, customers can easily come to you and purchase merchandise directly!
I recently found a very convenient bookmark syndication service that is convenient and easy to use. With a touch of only one button, you can share your content on all of your social media accounts, simultaneously. I give this service a thumbs up! Learn more about this FREE info distribution facilitator: http://bit.ly/bUjCn1
Here is one of many informational videos that my friend, Jordan Schultz, has produced in his marketing “Boot camp” series. Great simple tips to utilize the power of Facebook in your ‘social media’ marketing strategy. Networked Blogs can be a useful tool to promote your blog and/or website – give it a try…
Due to the fast-paced, post frenzied, tech world in which we live, I decided to write about how to utilize the “tribe model” on the ever-popular social media sites to maximize online marketing/advertising efforts. The manner in which we do business is changing dramatically – here is another internet tool to increase traffic with little or no cost by making your web content, king. Quantity is not always the answer. Please check out the intro to The Power of Social Media Tribes and how these social networking groups can work for you…… http://bit.ly/dbb9l9